Her work cries out HOLIDAY! The perfect holiday, impossibly perfect holiday, promising so much. The leading lines compositionally work beautifully. Just a delight.
This expressionistic simplicity of the image. The sans serif font reminiscent of London Transport or railway fonts is friendly and welcoming almost naive. The pallet of reduced colours are also childlike, reminiscent of painting by numbers set ( in a positive emotionally, satisfying way).
Becky Bettesworth is an artist living in South Devon, with her husband, three children and dog Twiggy. Born in 1974 and always loving art, she obtained a BA Hons in Graphic Design at Bath Art College, before working in London as an art director for an advertising company. Her pictures are an explosion of colour, influenced by the vintage 1930s railway posters, celebrating the amazing natural beauty of the South West of England (Becky Bettesworth, local artist, 2014).
“Although Becky uses Photoshop to create the crispness and vibrancy of her colours, she remains a purist at heart. Time spent sketching and composing her ideas gives her work that hand-painted look, which a digital image by itself could never achieve. – See more at: http://www.bythedart.co.uk/living-in-dartmouth/people/becky-bettesworth%2C-local-artist/#sthash.iwGzzPyf.dpuf”
This is really interesting that her technique employs Ps.
In interview she has said “I am hoping they are also very current and modern, with a crispness and sharpness and strong use of colour,”.
Showing a place off to its best, stripped of any fuss and confusion in what is a very busy technological world of today(Torquay Herald Express, 2014)”.
This makes me feel good. This simplicity of the image. The Font! The pallet of reduced colours just interfaces directly with my brain.
I already have responses to the 50s railway art in my Digital Apps digital artefacts (posters) but these are beautiful. I so want to do some more in this style! I have to make sure any more pieces I do move away from her style. Think I will keep to the railway text and keep the image more complex. I quite like the digital look of mine.
I think her very unpretentious comments on her work are very true.
Becky Bettesworth, local artist (2014) Available at: http://www.bythedart.co.uk/living-in-dartmouth/people/becky-bettesworth%2C-local-artist/ (Accessed: 14 February 2016).